Mobile Commerce providers are now incorporating Near Field Communications (NFC) capability into their products. This allows push notifications to a customer’s device informing them of customised content. It is a far more powerful way of interacting with customers in order to engage with them, obtain feedback and provide customised information.
In response to the growing demand for mobile engagement, companies are now incorporating Geographical Fencing (GEO) Fencing, Push Notifications and Near Field Communications (NFC) capability into their mobile solutions. This allows businesses to send customized notifications to a customer’s handheld or mobile device.
NFC also allows for location specific promotions using close proximity Bluetooth transmitters. Geographical Fencing is a Global Positioning Satellite (GPS) feature that enables businesses to set up geographical boarders around specific locations so that when consumers enter these boarders, a timely and relevant message can be delivered to them to drive promotional and sales information.
Another advantage presented with these capabilities is advertising. Businesses with customised mobile apps can sell advertisement space to companies looking to target people in specific areas with specific interests. This allows the publishers to deliver more relevant content according to the current location of their customers.
Further enhancements to interacting directly with customers will be provided in the form of smart packaging. Mobile and Handheld devices will be equipped with Ultra High Frequency (UHF) capability to enable the wireless non-contact use of radio-frequency electromagnetic fields to transfer data.
In essence smart tags with embedded data and information can be attached to materials such as posters and packaging. This labelling will not require any form of battery as they will collect energy from the handheld or mobile device that is in close proximity.